Marketing specialist and economist
Certified marketing specialist, artist, videographer, editor, designer
My name is German-Jan Yuriew, I am a marketing specialist and economist based in Minsk. I am into design, photo-video shooting, editing, photo processing and have advanced skills in all of the above areas.
My education
I studied for many years, but not only at college and university. For example, I have an unfinished musical education.
Minsk College Of Entrepreneurship
In the specialty Computer Technology Economist
Belarusian National Technical University
In the specialty Marketing specialist
Tilda Publishing
Managing Google Ads and Yandex Direct advertising, setting up adverts. Data analysis, reporting. Social media management, creation of advertising stories, publications, Reels, writing advertising and informational articles on technical and automotive topics (Organisation's website, Instagram, Facebook, VK). Administration based on Wordpress and Tilda websites; development and creation of sites on Tilda; editing of the site on Wordpress, redesign (had no experience of development from scratch). Working with clients (Jivo, Facebook Business (Instagram), VK, telephone communication).
Development of promotional materials (car fragrances, billboards, stickers, magnets, calendars). Development of logos, corporate design, design of attributes and souvenir products (for development I used Adobe Photoshop, Illustrator, CorelDRAW) and also was engaged in creation of advertising video materials (support of shooting, participation as an actor, processing and editing). Business correspondence, search for contractors with full support of the whole process. Improvement of working space.
Within the framework of work used the following programmes: Word, Excel, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CoreDRAW.
Development of promotional materials (car fragrances, billboards, stickers, magnets, calendars). Development of logos, corporate design, design of attributes and souvenir products (for development I used Adobe Photoshop, Illustrator, CorelDRAW) and also was engaged in creation of advertising video materials (support of shooting, participation as an actor, processing and editing). Business correspondence, search for contractors with full support of the whole process. Improvement of working space.
Within the framework of work used the following programmes: Word, Excel, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CoreDRAW.
Tilda Publishing
Work with SPA, Fitness (fitness club), Tennis and Squash (Tennis and Squash Academy), Cinema, Arena (1980 m2).
Developing and launching advertising on Google Ads, Yandex Direct and Meta Business Suite (Instagram, Facebook) platforms for all the above departments. Analysing and reporting, working with contractors to set up adverts and replenish advertising offices.
E-mail marketing: regular mailings, creating a template and administration of the platform, data analysis, working with multiple platforms, organising a seamless transition to a new platform. Work on storage and systematisation of personal data according to the legislation of the Republic of Belarus.
Work with the site based on 1C-Bitrix, administration, filling, writing texts, working with contractors on revision and SEO-optimisation.
Work with outdoor advertising: coordination of the plot (collection and submission of documentation to the Minsk City Executive Committee), maintenance of advertising structures, work with contractors, search and conclusion of contracts, competitive procurement.
Work with POS-materials: development and printing of posters (including independent development), flyers, booklets, backlit posters, business cards, multi-stop brochures, club cards, menus (bar menu, including design, concept development and choice of materials), branded bags, brand-walls, branded envelopes, stickers (including independent pasting), branded signs and other related materials. Work with contractors, search for and conclude contracts, conduct competitive procurement. Including independent development and printing of materials, their processing and placement (various certificates, tickets, posters, envelopes).
Conducting photo shoots: food shoots, reportage shoots, business shoots (portrait shoots of employees). Searching for contractors and concluding contracts, conducting competitive purchases, working with models, ensuring that the rights necessary to use the results of work are obtained.
Document management: conclusion of contracts and agreements, negotiation of terms and conditions, negotiations with contractors, storage and systematisation of contracts and annexes, invoices, acts, specifications, applications, etc. Control over fulfilment of contractual obligations.
Work with payment systems: administration of tap2pay and Oplati, work with bepaid integration, control of withdrawal of funds, setting up of product cards, preparation of instructions for personnel. Setting up electronic certificates in accordance with the legislation of the Republic of Belarus.
Other: launching QR-menu on Opia Up platform, administration and filling; working with feedback; attending exhibitions and partner events;
Developing and launching advertising on Google Ads, Yandex Direct and Meta Business Suite (Instagram, Facebook) platforms for all the above departments. Analysing and reporting, working with contractors to set up adverts and replenish advertising offices.
E-mail marketing: regular mailings, creating a template and administration of the platform, data analysis, working with multiple platforms, organising a seamless transition to a new platform. Work on storage and systematisation of personal data according to the legislation of the Republic of Belarus.
Work with the site based on 1C-Bitrix, administration, filling, writing texts, working with contractors on revision and SEO-optimisation.
Work with outdoor advertising: coordination of the plot (collection and submission of documentation to the Minsk City Executive Committee), maintenance of advertising structures, work with contractors, search and conclusion of contracts, competitive procurement.
Work with POS-materials: development and printing of posters (including independent development), flyers, booklets, backlit posters, business cards, multi-stop brochures, club cards, menus (bar menu, including design, concept development and choice of materials), branded bags, brand-walls, branded envelopes, stickers (including independent pasting), branded signs and other related materials. Work with contractors, search for and conclude contracts, conduct competitive procurement. Including independent development and printing of materials, their processing and placement (various certificates, tickets, posters, envelopes).
Conducting photo shoots: food shoots, reportage shoots, business shoots (portrait shoots of employees). Searching for contractors and concluding contracts, conducting competitive purchases, working with models, ensuring that the rights necessary to use the results of work are obtained.
Document management: conclusion of contracts and agreements, negotiation of terms and conditions, negotiations with contractors, storage and systematisation of contracts and annexes, invoices, acts, specifications, applications, etc. Control over fulfilment of contractual obligations.
Work with payment systems: administration of tap2pay and Oplati, work with bepaid integration, control of withdrawal of funds, setting up of product cards, preparation of instructions for personnel. Setting up electronic certificates in accordance with the legislation of the Republic of Belarus.
Other: launching QR-menu on Opia Up platform, administration and filling; working with feedback; attending exhibitions and partner events;
My tools
For work and creativity, I use graphic, video and text editors.
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Microsoft Office
Office, Excel, Access и Outlook
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Adobe
Photoshop, Premiere Pro и Lightroom
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Sony Vegas Pro
My services
I know how to customize advertising in various services based on the goals of the campaign and the budget of the organization.
I have a scientific publication in the Marketing: Ideas and Technology journal. The pages below also feature my handwritten markings.
My works
These are logos that I designed for personal use. Based on modern trends in graphic design and my personal vision of myself, as a social and media phenomenon, I highlighted the three best solutions.
My designs
I chose three basic wardrobe items to demonstrate the practical application of my logos. As a marketer, I chose unisex clothing and an up-to-date accessory, and as a designer I placed logos in the most visible places for greater visibility, and as a result of greater logo recognition.
Thank you for your attention!
Thank you for viewing my page, I really hope for our imminent cooperation!
